Pages Tagged “BrowseHappy”
Blog Posts
- The New Browser Switch Campaigns
Rather than looking at campaigns for specific browsers, I’m looking at a class of campaigns that are either promoting a group of browsers, or advocating against the current dominant player: Internet Explorer. Browse Happy — the classic. Goal: Move users away from Internet Explorer. Target Audience: IE users. Promotes: Firefox. Also Safari, Opera, and… um… […]
- Browser Switch Campaigns Compared
Firefox – Switch [archive.org] is the first of these sites I noticed. Based on Apple’s “Switch” campaign, it’s aimed at raising awareness of Firefox and convincing people to switch from IE. It has stories of people who have switched, a top 10 list of reasons to switch, and answers to questions about just how you […]